Bvlgari
Origin
The brand from Greece, the founder of Sauty Rio Er Jiali Epirus region of Greece, a silversmith.
Story
In 1879, Sotirios his family emigrated to Italy, Naples, Rome, 1884, he opened a silver shop, specialized for sale exquisite silver sculpture.
By the early 20th century, Sotirios’s two sons have grown up, they began to keen on production of precious stonesJewelry. Following the lead of his father to study business sense for many years after the brothers finally took over completely in 1930 the family trade, and began to carefully build their jewelry kingdom.
The early years of the 20th century, in the jewelry industry in Europe and the United States to the French style, the most prevalent, jewelry selection of themes and materials have certain rules. By the 40s of last century, from Italy’s Bulgari first to break this tradition. It is in the jewelry production, in order to design the essence of color, originality, using a variety of different colors to mix and match gems, and then use a different material from the base, to highlight the dazzling gem colors. In order to gem color is more complete, Bvlgari jewelry in its first use of semi-precious stones such as coral, amethyst, tourmaline, topaz, olivine and so on. Bvlgari product color is rich and often spectacular.
To make colored gemstone jewelry created on the soft, rounded feel Bvlgari popular in the East began to consider improving the round convex cutting method, in order to replace the multi-round Cabochon cut side stones. This was the traditional jewelry trends for Europe and the United States can be regarded as time that the impact of innovation. In addition, Bvlgari created a heart-shaped gem cut method, and many other unique mosaic novel shapes, which was amazing move. In fact, today, these have gradually developed into jewelry manufacturing standards.
Development
40 years since the last century began, Bvlgari into a diversified stages of development, launched a fineWatchesAs a fashion accessories, and in line with jewelry, silverware series for third-line development. After World War II, in order to meet the diverse needs of life when people, Bvlgari make persistent efforts to expand the scope of its fine to glasses, leather goods, perfume, porcelain and other products. But even today, Bvlgari has also been to retain the form of workshop production, which makes his works of art with exquisite hand-flu, arts and crafts both a deep breath, have a high collectible value.
Greek and Roman classicism combination, together with Italy, the manufacture of exquisite art, has created a unique style of Bulgari products. It is art of streamer overflowing with color, sparkle eye-catching, alternative interpretation of the style and elegance. Over the years, fans Bvlgari products, both members of the royal family, politicians, celebrities, film stars, there are established in a career in the middle class. Italian actress Sophia Loren once served as a spokesman for Bvlgari jewelry.
Since 1970, Bulgari has accelerated the pace to enter the international market. During this period, New York, Paris, Geneva and Monte Carlo and other world metropolis, Bvlgari boutique shops have opened. To this day, Bvlgari around the world for nearly 160 boutiques, is the world’s top ten fashion groups. The Italian brand’s efforts over four generations, just like has become a symbol of refined taste of life. It is the letter of Italy’s top boutique, in the annual ranking of various types of fashion, has consistently ranked in the world-renowned brands bang.
- Angeline – the clock from Slovenia
- Maurice Lacroix – Masterpiece Lune Rétrograde won Red Dot Design Award
- Céphée introduction of the value of 350,000 U.S. dollars of the clip rectangle inlaid diamond watch
- deLaCour will be opened in the Montage Beverly Hills Hotel
- TAG Heuer selection of IC-Agency as its brand agency of social media strategy
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