Facebook and watch brand, one year later
December 21, 2009
Florent Bondoux forward, IC-Agency, in cooperation with the Europa Star watches in the world
The trend of eye -
As early as a year ago, Internet users in order to try and confirm communication between the watch brand, we pay close attention to developments in social-networking site Facebook. We have some data from the fan website was analyzed —– These shared spaces are for product promotions and services reserved for —– there are about 40,000 people, where their favorite brands on their exchange. This article was published last year, triggered a large number of experts, journalists and industry decision-makers of the enthusiastic response. They actively raised the following question: This is just a passing fashion do? These pages will become the dominant fans do? Brand itself of this phenomenon is interested? Facebook is a benefit for them how it?
Social networking for the promotion
In order to try and respond to these questions, we conducted the world with Europa Star watches WorldWatchReport cooperation in the fifth edition of World Watch reports. In this study, we for the first time in the pursuit of social multimedia information platform 25 watch brands can be seen the data. May 2009, as shown, Facebook’s brand on the number of followers has grown three times as high as 130,000 people. However, we only at the beginning of this phenomenon phase of the initial observation was clear: watch brands in their own visibility on the site is far from enough. In fact, the social networking site netizens browsing time on sustained growth in recent years, the official brand watches are increasingly sluggish sales, including all the brands in the past two years, has emerged a trend of declining sales. Thus, we believe the network itself has become a social platform. Online users can expect a joint, shared and could be fine recommended platform. He or she is no longer there is no negative interaction and sharing of visitors, and mutual exchanges between the blind access to information than the much more important. With this idea, Facebook’s watch brand, will happen to it when we have completed the preliminary investigation before making a conclusion.
The latest figures
In this article will be published when the supporters of the major well-known watch brands has reached 230,000 people, compared with last year registrations increased by 440 percent. At the highest growth, Hublot in the ‘Hublot-GenÈve’ page close to 38000 visitors won the top spot —– and 6 months compared to before 1700. Hublot just over a Cartier Cartier, only a year’s time had acquired small forward position, followed by the 40,000 fans. Geneva, the data tend to brand consolidation in the next few months, bore the brunt of its advantages. Rolex Rolex and Bvlgari Bvlgari fan page also have benefited from such an infectious marketing performance, and compared with a year ago, 1,000 people are now features up to 28,000 passengers followers.
Watchmaker a first step
According to our latest market analysis, of the WorldWatchReport world clock coverage of the 25 brands have established 11 of their own official fan website: Breguet Breguet, Bvlgari Bvlgari, Ebel Ebel, Girard-Perregaux Girard-Perregaux , Longines Longines, Montblanc Montblanc, Omega Omega, Piaget count, Rado radar, Raymond Weil Raymond Weil and TAG Heuer TAG Heuer. This marks the conclusion that we can give the mentality of a big change? Or even inevitable inference is social networking website in the marketing strategy of these brands has played an important role? Perhaps the answer is yes, especially because of their endless propaganda on Facebook. A growing number of watch brands began to create their official YouTube channel, so you can upload their video files, or are in the latest platforms and micro-blog, where they can publish their latest news and followers of the different ways of thinking.
With regard to approaching the issue
Perhaps everyone seems to watch the globalization of the industry against the background of the consumers, the network will help to narrow the craftsman and the final consumer relations may seem contradictory. However, without a doubt is the new high-tech brand to regain consumer-friendly offers a powerful opportunity to listen to their voices and integrate into their conversations to go, thus enhancing the brand in the existing customers and potential customers in the The appeal with the conquest of power.
Original Source: Europa Star December-January 2010 Magazine Issue
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