Maurice Lacroix

　Amy watches Introduction: Switzerland “Lacroix”The name of an embodiment of decades of experience in the production of high-quality watches. Glorious history, began in 1961, the Zurich-based Desco Von Schulthess AG acquired the Jurassic province Saignelégier town a watch components factory, producing an exclusive brand for the domestic and overseas markets. In 1975, the first one to “Maurice Lacroix” named Maurice Lacroix available in Austria, from laying the future success of the Foundation. Emmy the following year in recognition of the name the Spanish market. Four years later, Maurice Lacroix Sales Center was established in Germany. Its first product available in the following two decades, namely, in 1995, Maurice Lacroix successfully break into the U.S. market, establish a global distribution network. The fall of 2001, originally part of the Desco Von Schulthess AG company’s sector, Maurice Lacroix SA, formally registered as an independent company. In 2002, Maurice Lacroix set up subsidiaries in the United Kingdom for the development of international business objectives to find the ideal base.
Today, with 220 employees Maurice Lacroix, its products in 45 countries around the world, more than 4,000 designated high-level watch for sale is its national and international one of the splendid achievements of the Swiss watch brand. Maurice Lacroix minority, one of the independent Swiss watch factory, and she is not only in Germany, in the high-end watch market firmly in the leading position, but also very popular in the United States. Evolutionary history of the most admirable is that Maurice Lacroix is still Saignelégier own production case, the phenomenon in terms of the Swiss watch factory can be said is rare.
Amy is on the table in 2005, the year of their happiness, not only to commemorate the thirtieth anniversary of its first watches come out, but it is also the crown jewels of its making – ingenuity series commemorating the 15th anniversary of the birth. The Basel Watch Fair in 2005, in order to commemorate this special significance of the moment, Maurice Lacroix to launch two limited edition in the form of ingenuity SeriesWatches- Call-back sheets and moon phase tourbillon callback table, its history has been added to watch a new classic moments. In 1961, the year, the parent company of Maurice Lacroix – Desco von Schulthess AG acquired the Jurassic province Saignelégier town watch parts of a plant to begin production from this exclusive watch brand sold to domestic and overseas markets.
In 1975, Desco von Schulthess AG in Austria, produced the first exclusively as “Amy” (Maurice Lacroix) named watches from Maurice Lacroix was born. The following year, Maurice Lacroix began to enter the Spanish market, and quick success. In the ensuing two decades, Maurice Lacroix has established flow in the global sales network, and its rate of expansion of the rapidly amazing.
In 1979, Maurice Lacroix at the sales center set up in Germany; from 1980 to 1981, the Maurice Lacroix by Desco von Schulthess AG’s branch presence in Australia in Sydney and Melbourne markets; in 1983, Maurice Lacroix into the Swiss market; in 1986, stationed in Dutch market; in 1987 to enter the UK market; from 1989 to 1990, Maurice Lacroix re-integration of the Far East and the South Pacific region, sales network, success stationed in Japan, Hong Kong, Singapore, Malaysia and Thailand markets; in 1990, Maurice Lacroix from Saudi Arabia Arab begun to develop in the Middle East market; in 1995, Maurice Lacroix was set up branch offices in the United States; in 2002, Maurice Lacroix was set up branch offices in the UK Since then, the goal for the development of international business to find the ideal base. Time to 2005, Maurice Lacroix sales outlets more than 60 countries around the world about 4000 high-level watch, there are about 150,000 each year from Saignelégier only Maurice Lacroix watch factory sales to the world.
In the expanding and consolidating its sales network, Maurice Lacroix is also to carry out its production scale, it not only acquired in 1989 and located in Saignelégier the case factory, and in 1994 to 1995 invested hundreds of millions of Swiss francs updated and expanded the production scale Saignelégier watchmaking factory. In order to meet the growing global market demand, in 1999, Maurice Lacroix further updated Saignelégier Case factory equipment and technology. In 2000, Maurice Lacroix further expansion of assembly equipment, the establishment of an information and training centers, in February 2003, new equipment update is completed, the plant from becoming so Maurice Lacroix watches the industry’s leading advanced workshop.
In 1998, Maurice Lacroix’s formal entry into the Chinese market ever since launching fierce offensive. July 26, 2003, Maurice Lacroix signed a contract with Taiwanese singer Jeff Chang, Jeff Chang became Maurice Lacroix in China and Hong Kong as the spokesperson. June 1, 2004, Le Meridien table tennis men’s singles group with the world number one Roger Federer signed a close partnership contract in Zurich, the two sides began a five-year co-operation, when in September, Amy Roger Federer is only the table promptly launched the first watch, while Federer returns is significant in a variety of award ceremonies and occasions wore Maurice Lacroix.
In 2001, Maurice Lacroix that is the crucial year in March, Philippe C. Merk, Mr. Lacroix was appointed Chairman of the Board; October 1, originally part of the Desco Von Schulthess AG company’s officially registered as a Maurice Lacroix an independent company, from Maurice Lacroix have started a new journey of development.
Amy is on the table, although still young, but did not affect it is to watch the industry as “Tomorrow’s classic” long-cherished wish. No matter how cross-fertilization and trends change, Maurice Lacroix has not changed its goals, that is, the quality of design and quality craving.
Maurice Lacroix has been known for original designs, it is still producing its own case, which is a lot of the Swiss watch factory is a rare case. Maurice Lacroix Swiss production plant include the Case manufacturing plant and assembly workshops, in particular the Case manufacturing plant, to Amy table provides a full range of production processes, from the most primitive stage of the case design to the final polishing process, by Amy watch factory self-management and control. In addition, the Maurice Lacroix computer through the introduction of advanced production equipment to improve the quality of watch, instead of outward order, and therefore the price easier to control costs. In the pursuit of high efficiency, Maurice Lacroix still maintains its sophisticated and meticulous hand-made, assembly workshops, watch artisans assisted in high-tech machines, which enables every hand are the perfect expression of the manpower assembly effect. Is such a balanced just right, so that Maurice Lacroix has been active in today’s world the table altar.
In 1990, Maurice Lacroix launched the ingenuity of the most classic series, the ingenuity of its predecessor, Cinq Aiguilles series is modeled as a mechanical watch revival stirred up a powerful cyclone. In 2003, Maurice Lacroix launched ingenuity series of pairs of back sheet, a history of its development is an important milestone because this chic watch each one unique additional functionality by Maurice Lacroix and technology centers of plant self-developed. In the same year in September, Maurice Lacroix will be the world’s first series of pairs of ingenuity back precious platinum limited edition watches to China, enough to see its importance to the Chinese market and ambition.
According to the Swiss magazine “L’H ELBDO” special issue of the authority of watches and clocks “Watches & Passion” reported in the 2003 selection contest watches, Maurice Lacroix ingenuity series of large windows to fly back to the table by beating a strong enemy calendar, access to “watch the Year” Award. In Germany, “CH RONOS” was organized by the best watch magazine review contest, Maurice Lacroix Grand Guichet of ingenuity series automatic table ranked third in the reader in mind. Subsequently, the Maurice Lacroix lessons in ingenuity series of valuable experience, and its application to the Ben-tao Series (Pontos), Golden Series (Miros), Poseidon Series (Calypso), Classic Series (Les Classiques), and Divina series of Maurice Lacroix, so the family continued to grow up … …

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