U.S. report: U.S. Black Friday online sales rose by 1 percentage point

With the holidays last year (November 1-27) in online sales compared with an increase of three percentage points this year, up 10.57 billion U.S. dollars. According to the latest ComScore. Black Friday reported an increase of 11 percentage points every year up to 595 million U.S. dollars.

This makes Black Friday online sales in 2009 to become the second largest consumer quarter.

Black Friday online sales rose 11 percent as high as 595 million U.S. dollars, compared with last year reached a double-digit growth.

“Black Friday, but also to a large number of physical retail stores for the holiday online spending to grow up to a landmark period.” ComScore CEO Gian Fulgoni in media reports to this comment. ” Black Friday 595 million U.S. dollars in online consumer presents the season’s second-largest consumer of last year to the present double-digit growth rates. This increase indicates that consumer spending than expected online holiday a little bit optimistic, but also reflects such as Facebook Twitter and so on, and a large discount strategy and highly innovative marketing strategy has been fully applied to social networks. ”

Fulgoni then continue the discussion of the network who purchase Super Monday (November 30) – the traditional holiday online consumer items, as well as the next few weeks is the right retailers and how to run the real test.

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