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Omega worldwide Co-Axial to start a new advertising campaign

January 8th, 2010

Omega celebrated its revolutionary Co-Axial movement available 10 anniversary of the official launch of a new global advertising campaign.

The new campaign for the wearing of the main image of the watchmaker Omega Omega special magnifying glass for a number of celebrity ambassadors, this magnifier popular watchmaker’s affection.

Omega inspired by works of award-winning advertising

The creative inspiration for this campaign from the Omega Omega’s award-winning advertising work, “the recruitment of watchmaker” – the famous fashion photographer Greg Williams of the lens, George Clooney wearing a watchmaker jacket, wearing a watchmaker Private glasses.

The first person to walk on the moon Apollo 11 astronaut Buzz Aldrin wore Omega Omega Speedmaster watch, appears in this group of the new campaign. Ad title reads: “This is not rocket science, but similar.”

F1 star Michael Schumacher of the coaxial advertisements shown through this legendary  Omega movement of the long-lasting stability and performance, “faster is not always better.”

watch men

Omega Ambassadors in all the heavyweight celebrities to participate in this new campaign to, George Clooney George Clooney, Michael Phelps Phelps, Nicole Kidman Nicole Kidman, Cindy Crawford Cindy Crawford, Zhang Ziyi, as well as Sergio Garcia.

Ad copy not only highlights the celebrity ambassadors in their areas of expertise and entrepreneurial spirit, but also demonstrates the movement of the precision coaxial Omega Omega connotation. Phelps Phelps swimming athlete of advertising reflects the importance of timing, Crawford supermodel Cindy Crawford’s advertising copy focuses on the movement of fashion expression.


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