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Swatch Group’s success out of the 2009 economic crisis

January 22nd, 2010

Swatch Group, the third ever achieved good results, the Group’s total sales of 5.421 billion Swiss francs, on the basis of a comparable decrease of 6.3% (at a fixed exchange rate does not include the two 2008 Sokymat and Michel Group’s divestment section).

• concern is the second half of 2009 sales rebounded in December set a record of striking the same time, it is most people are inspired by the year 2009 a month.

• according to a fixed exchange rate calculation, watch part of the sales declined by 5.5%, much better than the Swiss Watch Industry 2009 annual export sales for the Group have full access to virtually all segments of the market price and market share in Germany.

• Products part of the sales decline was mainly due to the cancellation of orders and product mix changes.

• Electronic Systems segment sales decreased 14.5% year on year, (not including 2008 Sokymat and Michel’s divestment part), but sales in the fourth quarter of 2009, along with the influx of orders they gradually picked up.

• operating profit and net profit compared with the first expected a slight improvement; group sales and profits for 2010, further growth of confidence. as well as significant developments of new products in most of the brands and new production systems in Switzerland. • Omega Omega to take the world-renowned and will be held in Vancouver in 2010 and 2010 Olympic Winter Games opened in Shanghai in mid-Swatch Swatch Art Peace Hotel Peace Hotel is the official timer of the important mission, in addition, numerous brands of new product development as well as in Switzerland, the new product system also will become the focus of world attention.


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