«Ahead of the Times. Forefront of the times» Carl F. Bucherer be the focus of the scientific and technological innovation capability

Carl F. Bucherer 2010 Basel, Switzerland Baselworld Jewelry Show at the International Watch launched to enhance the brand advertising. This house is located in Lucerne Lucerne watch manufacturer will be in mechanical movement and functional mechanisms of advanced and innovative technology areas as well as its accurate clock design, the center of its campaign to show.

Has its own watch movements and innovative mechanisms for development and production workshops, Carl F. Bucherer belonging to the Swiss watch manufacturer’s exclusive circle. The Lucerne Lucerne brand incremental approach is being used to develop their own high level of technical capacity-EvoTec Manufacture Concept (Evolution), and patent-protected “Smart SimPlexity ®” approach – which is the main focus of advertising campaigns.

To this end, the current advertising campaign has been further developed. Advocate, for example, Boris Blank, Alfredo Häberli, and Daniel Bernhardt, before the advertisement is the brand’s “face” the perfect embodiment of the Carl F. Bucherer watches the characteristics of the wearer – these people go their own way, rather than conform to trend of the times. They will, such as print media, the Internet and project areas continue to support the Carl F. Bucherer. But in the advertising campaign, they will be the manufacturer itself the “voice” instead – Carl F. Bucherer watches, mechanisms, and when the count.

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