TAG Heuer selection of IC-Agency as its brand agency of social media strategy

By Edouard Heuer in 1860 in Switzerland, Jura, a small village founded, is now TAG Heuer watches have become a pioneer in the global campaign. This year, the iconic Swiss brand will celebrate the 150th anniversary of its creation to this end, TAG Heuer TAG Heuer and the California’s Tesla electric car brand has established long-term cooperative relationship.

These two brands co-operation with the pioneering spirit of the Basel Baselworld exhibition details will be made public.

TAG Heuer have chosen IC-Agency, it is both luxurious digital marketing industry leaders WorldWatchReport ™ is also the pioneer of the world’s clocks reported, which are designated in order to structure and operate a historic event on the social media strategy, aimed at TAG Heuer TAG Heuer this service belong to LVMH Moët Hennessy – Louis Vuitton brand, can be seen, as well as the anniversary of the importance of cooperation with the Tesla.

“We chose IC-Agency, stress is placed on their cutting-edge social media skills and their approach to the practicality.” TAG Heuer TAG Heuer, director of marketing communications such Françoise Bezzola said.

By IC-Agency for the TAG Heuer created customer methodology forthcoming, it is noteworthy that in Facebook: the “by IC-Agency to confirm the analysis of tens of thousands of watch fans, especially fans TAG Heuer, They are active in Facebook, is the brand of our interaction, especially through the Facebook Fan pagewww.facebook.com / TAGHeuer”Françoise Bezzola said so.

“We have to realize that every day there are 200 million 20 million Internet users click on the link to the Facebook, while Facebook is the highest mobile phone iPhone Apple’s Download Center, it has, such as Google as ubiquitous.” IC-Agency’s partner, said David Sadigh to, and added, “Through our research, we are able to reflect the brand can make a high-level open-market environment to ensure that their social status means that social media, this is our digital marketing in the luxury sector, results of the study, We will TAG Heuer TAG Heuer and the Tesla-German cooperation in the creation of digital communication. ”

TAG Heuer has been working with the IC-Agency is especially pay attention on their search engine optimization strategy, the project was back in 2009 on the praise, and in New-York Stern University, New York University Stern’s study is called ” genius. ”

Preliminary results of this partnership will be presented at the Baselworld show in Basel to you, and will enable the brand to consolidate its online leadership.

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