Compatible with e-commerce luxury you

Luxury brands across the threshold of the digital world , after the initial term of hesitation , began to integrate into their communications networks , marketing and sales strategies. Now they are in online advertising , buying keywords on Google , to establish the focus of a small news website, iPhone application development software , to develop business opportunities in the amplification of reality , in the tens of thousands of Facebook users interact with , and the net The shop . From Moscow to Tokyo to Shanghai , New York, and Paris , luxury lovers have been eager and ready to show their talents online , test their purchasing power. Online certainly be a market , and network marketing hot . One need only click the mouse you can buy a Louis Vuitton handbag, Louis Vuitton , just buy a Britney Spears album as easy . However, some luxury brand manager ‘s mind is also buried a number of potential problems. We tried to see each other in a business world , where the object is not welcome for a person or a guest , where you smell the smell of leather , where you have to buy less than before the test can not only touch Commodities, online trading has changed the industry rules? Just type in Google in a particular luxury brand names, you will find on-line luxury brands are now faced with the challenge of how – knockoff , low-end advertising, low discount to name a few . Luxury brands take years to build his own dynasty on the Internet , and we have a few light years from the day the distance . In the year 2009 , 10 major export market for Swiss watch industry of Internet users watch the brand of 25 500 000 000 number search ( from the 2010 World Watch Report). Their search results by clicking on the number of users looking for a luxury good browse or buy products through the need to improve the low-end web site . On the Internet, luxury brands have to learn to control the environment they face , so that these new brands can be positioned properly in front of their own . For example, a luxury brand websites have emerged to allow any discount their products will not harm the image of the scene ? Allow certain wholesalers such as eBay and other auction sites to sell shares to be greatly reduced its credibility ? April 20, 2010 , when the luxury brand for new goods and services on the wholesale competition and regulations , the Commission is an indirect recognition of the special nature of the luxury sales . Some luxury brands a result of fierce lobbying , these provisions authorize the goods and services the company can only distribute its products to a physical store retailers , consumers can touch and try products before buying . On secondary sellers demanding luxury brand should make good use of the Internet to control sales of their products . Regulations adopted by the European Commission – in June 1, 2010 signed , will apply to the next 20 years – but it does not give the brand its distributor network organization completely free . It approved network approach to online sales and distribution channels on an equal footing with the other . As a result, suppliers of goods and services do not allow restrictions on the number of online shopping , or to improve online product sales price. Since then , suppliers will allow distributors in its sales network, it can not prevent it from online trading . It can be requested at most of its distributors are required in the pre- standard web site up transactions . The European Commission also manages the area of e-business restrictions . Providers can not require its distributors to its online customers automatically sent to another site or address for the credit card is produced outside the distribution services of the regional scope of the refusal to deal. In other words , the distributor can still free and active contact with his clients to trade ( passive sale ) . Notwithstanding this, distributors have no right to reach out to those who had only to customers of other distributors (active trading ) . Entry into force of the law more and more luxury brands are opening their e-commerce channels , such as a radar watch brand Rado , Longines Longines , Bell & Ross, Cartier Cartier or Hermès Hermes . Until recently , Richemont Richemont has announced that it has sold the British luxury brand Web site Net-à-Porter, its turnover last year, nearly 100 000 000 2 1 000 2 million. Other well-known watch brand, will soon launch its own e-commerce website , online sales in this manner is imperative that luxury . Content of new legislation implies brand strategy To get money , they must be different from the case of existing channels to carry out its part of the success of digital distribution network . On the one hand , they must ensure that their e-commerce investment earnings , on the other hand , they must comply with its distribution agreement for online transactions authorized brokers . Once the contract negotiations begin , it is necessary and secondary sales and retailers in order to determine their experience to provide customers with the purchase and perfect after sales service . Luxury brands have enough money to make a successful e-business negotiations , and provide online and not online to represent their idea of the shopping experience. In their own and create the value chain between the end consumer , and when , where, and where computers to provide customers with luxury goods is their bounden duty .

• Lionel Messi , Audemars Piguet new image
• Perrelet launch First Class
• MB & F Horological Machine No4: Razzle Dazzle and Double Trouble
• deLaCour the first two is now ready to open shop in shop
• Christmas with the Citizen watch their favorite