Brand watch the video the secret of success
2 billion … .. This is the daily visit to YouTube, social networking leader in the number of online video is. World watches in 2010 WorldWatchReport reports , we found 25 in the watch industry, a total of 5.5 million brand in the video . In the study conducted found that , by IC-Agency Europa Star watches with the cooperation of the world makes this particular watch brand in the online world can be seen . In the search for these brands , we use a global search engine YouTube , Google in the U.S. This is the second largest after Google search engine , we soon found a number of useful video : for example, 5000 Rolex Rolex video , 2300 Hublot Hublot video 1900 Audemars Piguet Audemars video . In fact we can find in the YouTube all the information we need , from sports fans proud of the senior watch , to brand advertising , to reporting and corporate videos , and we must not forget the sale of counterfeit products, advertising , and we Found that we sometimes have deviated from the traditional classical system has been mastered .
By source of the most popular videos January 2009 to December , © IC-Agency 2010
Communication mode is dominated YouTube
Certain types of video is more popular than others , it is beyond doubt. Watch the video to find out the key success factors , the world watches the 2010 WorldWatchReport watch video coverage will be conducted for each study and classified , and classified these studies include video of origin ( the video come from ), and the contents ( Video on what ) . The results showed that : watch the video in the field of communication , all kinds of watches, the small video is the most popular . In fact, the analysis of the 125 video , accounting for 53% of the video is analyzed through the watch industry products , the brand ‘s own analysis, 26% , through their ambassador to the analysis of 21% . For such a result , experts and invited guests in the watch world report 2010 WorldWatchReport share their views . Fratello Watches editor Robert-Jan Broer said, ” Watch the video of the reviews will help consumers better understand whether he wants to buy the product , which will make the product more robust . ” aBlogtoRead.com website Ariel Adams from further Explains: ” Consumers do this watch is very interested in , you can easily get the text from the video could not get information. ”
Brand watches the performance of video content
January 2009 to December , © IC-Agency 2010
Ranked No. 1 fan video
43% of the brand recognition associated published by the fans to get video , brand watches can be a very compelling opportunity to support those fans . Ariel Adams added: ” Fans of the video often include a large number of comments , these comments are the personal opinions of fans , there is not only to provide a personal experience and what kind of products provided and the actual product looks like . Consumer Eager to learn the true state of the product , not the product of market image , the image of the consumer that the market does not look like the product itself . while the brand should be aware that the fans trusted the opinions and suggestions will influence whether the consumer purchase decision . ” as Accounted for 9% of corporate videos view : Brand not only to express his sincere gratitude to fans in the introduction to their YouTube videos, but also must adapt to these new contents of supporters . Specific events associated with the video received more than 27% of the video comments , Robert-Jan Broer explains the content of this video “This gives consumers a good feeling , this feeling is: have a brand or a Kind of watch they are the same person . ”
Focus on the three most popular video : Hublot Hublot , Breitling Breitling , Rolex Rolex Hublot: Jet Man: 569’624 / Event / Ambassador
Breitling: World Ice Speed Record – Fastest Car on Ice 321 km / h: 460’286 / Event / brand
Rolex: Rolex GMT Master II Review: 340’855 / Fan / Model
Content control
From the use of traditional mobile communications technology to new areas using a number of luxury brands get information such as social networks , some of who have made outstanding contribution to be invited to watch coverage of the 2010 World Conference , Hodinkee editor Benjamin Clymer concluded that : “This will bring the control of the content. Goutong directly with consumers through real , which some Brand of the Xinxi control levels but the other part will Shiqu consumers . Er fans can arbitrarily put their favorite things , Bingqieyongyou Shita Men The ability to become virus carriers . In the past , many brands have a negative news coverage of the right to review , but now they have to recognize that customers can influence a multimillion-dollar transaction. “
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