Along the bearing brand in the jewelry industry, success stories, deeply attracted more and more international stars of the eye, Edmond Avakian launched its first men’s wrist watch brand, named Concept 1, this table is his son Haig Avakian together design and development, Haig Avakian is responsible for Avakian in the U.S. market operations.

In December 2008 in Beverly Hills Beverly Hills opening of the exhibition organized by Avakian night launched the first man Concept 1 watch followed, Avakian sticking to its plan and launched its new products in Russia. To celebrate the launch of new products in 2009, 12, also 10, at the center of the Russian capital Moscow, Ararat Park Hyatt hotel Ararat Park Hyatt held an exciting event. Avakian followed the characteristics of product diversification, as well as a strong international expansion, but also planned in 2010 to celebrate the 40th anniversary of the company.

The new watches using avant-garde design, with a second time zone function, large date display, and rapid changes in real time as amended, were installed in a 11 ½ linear movement, there is manual-winding and automatic-winding 2 kinds of movement to choose from. The table will have the following six different color combinations of the table reads: white gold, brown gold, black gold, pink gold and titanium. Case is equipped with interchangeable bezel, minimalist style can be simple, or Whatever You Want to have the mood and style to meet different needs.