Longines celebrated its 120th anniversary of trademark registration, the mark consists of well-known manufacturer St. Imier design, and has been in use ever since. It is registered in Switzerland in 1889, which consists of an hourglass with wings and the words Longines composition, it is by the World Intellectual Property Organization (WIPO) to save the international prototype of the registry remains the oldest trademark in the trademark.

Walter von Känel President, Longines, President

Trademark 1889

Longines Longines To mark this 120th anniversary of the original trademark registration, the Cité du Temps in Geneva, organized a thematic exhibition, published a research on the mark, and has also developed two new limited edition watches, each 120.